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FOR IMMEDIATE RELEASE

PET LOVERS GIVE “TWO PAWS UP” TO LIVEDEAL.COM FOR HOLIDAY SHOPPING – HELPS FAMILIES BRING PETS HOME FOR THE HOLIDAYS

Local Online Classifieds Site Presents the First Annual Holiday Pet Parade; Fun Way to Beat Holiday Stress and Celebrate Beloved Pets Dressed in their Holiday Best; Also Offers Tips for Finding and Caring for Your New Pet

SANTA CLARA, Calif., December 15, 2005 – As the holidays ap proach, LiveDeal.com (www.livedeal.com), one of the nation’s leading free local online classifieds sites, announced today that pet lovers are increasingly logging on to LiveDeal.com to find the pet of their dreams this special season, making it one of the Internet’s fastest-growing sites for connecting pet buyers and sellers on both a local and national level. Pets is the fastest-growing category on LiveDeal.com, growing in excess of 50-70% month-over-month. “ Dogs” and “puppies” are the two most searched terms on LiveDeal, and half of the top 24 searched terms on LiveDeal are for pets.

Pet Parade Promises Fun for Holidays

LiveDeal also announced today the LiveDeal Holiday Pet Parade, the first annual holiday pet costume contest where pet lovers can show off their pets in their holiday splendor. Pet lovers from across the U.S. simply visit LiveDeal.com and rate festive pet pictures for fun, or enter their costumed pet with a simple click on the “Enter My Pet” box on the Holiday Pet Parade page and follow the few short steps to submit their pet’s picture. Entrants can encourage friends and family to vote for their pet “idols,” with the highest-ranked pictures being announced in January 2006. LiveDeal visitors can also share their favorite pet parade pictures with friends by sending free holiday eCards with just a click from the LiveDeal site. Top-rated pictures and LiveDeal’s own favorite picks for Best Costume, Best Story and Best of Show will be showcased on the Pet Parade page in January; winners will receive a PETCO gift card and hearty congratulations from LiveDeal’s CEO, Rajesh Navar.

“A record high 63 percent of Americans now have a pet and the incredible growth of LiveDeal’s pets category reflects this nationwide love affair with animals,” said Jill Finlayson, director of business development for LiveDeal. “We receive testimonials every day from delighted pet buyers and sellers who had been looking for a way to connect with one another to find the furry or feathered love of their lives – whether it’s a purebred dog or cat, or the world’s greatest mutt. Pets listings are free on LiveDeal.com and placing the right pets with the right owners is one of the most rewarding uses of our local online marketplace.”

“I bought a two-month old Siberian Husky puppy that was being sold by one of LiveDeal's customers,” said LiveDeal user Albert Vera of West Orange, NJ. “If it wasn’t for LiveDeal, I wouldn't have found the friend I always wanted. Rocky and I enjoy each other's company and he’s just like one of our family members!”

Considering Adding a Pet to the Family? LiveDeal Offers Tips for Safely Choosing the Right Pet

  • Make sure the pet is old enough to leave its mother. If you’re buying a puppy or kitten, make sure it is at least eight weeks old and has been weaned from its mother.
  • Determine what kind of pet is best for your family. Many animal associations provide a list of which breeds are the best match for your family’s lifestyle based on traits such as size, temperament and grooming needs. This can help in choosing a pet that will fit right in.
  • Consider meeting the pet in person. If you want to make the best match, it’s always recommended to meet face to face. It’s like a love connection when the right pet goes home with the right family!
  • Evaluate if you have the time. Pets need exercise, boundaries and love. Spending the requisite amount of time with your pet creates a win-win situation: a healthy pet and a happy family.
  • Set roles and responsibilities. Adults make better pet guardians than children, so have this discussion within your family before you bring your new pet home so everyone understands their roles and responsibilities.
 
About LiveDeal

With a management team hailing from eBay, FordDirect.com and other pioneering Internet companies, LiveDeal is the leader in online local classifieds with more than $3 billion worth of goods listed for sale. With its free listings and broad selection, LiveDeal.com is ideal for trading hard-to-ship items such as automobiles, furniture, pets, appliances, real estate and other “try before you buy” items, eliminating shipping costs and reducing fraud. Buyers can browse or search for items using LiveDeal’s easy-to-use web interface, seeing what’s available locally first then nationwide second. LiveDeal also serves the national market for sellers looking for a more cost-effective marketplace to list multiple items for sale in a single click and without the burden of listing fees. For more information, visit www.livedeal.com.

 

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Media Contacts:
Marian Hughes
408-855-9988

Media Contacts:
Kathy Wilson
408-855-9988



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