FOR IMMEDIATE RELEASE

LiveDeal.com Unveils AdShare Program, Offers Free Online Classifieds Platform to Print Publishers And Broadcasters

AdShare Enables Media to Effortlessly Launch Online Classifieds Web Sites, Generate New Revenue, and Claim a Piece of the Burgeoning Online Classifieds Market – At No Cost

SANTA CLARA, Calif., November 9, 2005 – LiveDeal.com (www.livedeal.com), the nation’s leading local online classifieds site, today unveiled AdShare, a first-of-its-kind, turn-key program that enables media companies to instantly launch branded online classifieds web sites -- complete with photos, e-commerce and email capabilities -- at no cost via LiveDeal’s online classifieds platform. Through AdShare, newspapers, radio and television stations can extend and enhance their offline offerings with online classifieds web sites and effectively compete against online threats such as craigslist and Monster.com for market share in the $17 billion classifieds industry that’s moving online.

According to a recent study by McKinsey & Co., newspapers could lose $4 billion in classifieds revenue to Internet listings by 2007. The threat is largest in the jobs, cars, and real estate categories where media analyst firm Borrell Associates estimates newspapers generate approximately 70 percent of their ad revenues. The pain is felt most acutely by smaller community publishers and broadcast outlets that lack the resources to build or buy the technology infrastructure necessary to thrive online.

“Media companies are struggling to protect their eroding classifieds market share, but have lacked a sophisticated technology platform to effectively compete with online classifieds players and conglomerates with deep pockets,” said Rajesh Navar, founder and CEO of LiveDeal.com. “LiveDeal’s AdShare program levels the battlefield by providing a robust and cost-effective solution for managing online classifieds, that newspapers and broadcast outlets can implement immediately, with no start up costs or monthly hosting fees. AdShare combines the strength of the LiveDeal platform with the brand awareness and reach of local media companies, creating a simple, win-win solution for all involved parties.”

“Clear Channel is constantly looking for ways to build relationships with its audiences and enhance the listener experience,” said Scott Coane, director of AM sales, Clear Channel Radio San Francisco. “We partnered with LiveDeal.com to create SFBayAuto.com, an online autos classifieds site for the listeners of our Bay Area family of radio stations. We were amazed at how fast and simple it was to create this new listener experience and are pleased to be adding another revenue stream to our business model at no additional cost.”

How AdShare Works

• LiveDeal creates a free media-branded classifieds web site for its AdShare partner powered by the LiveDeal online classifieds platform, which includes photos, e-commerce and email capabilities and is pre-populated with local listings from LiveDeal’s extensive customer base. The web site includes the partner’s logo, brand and URL – e.g. “www.YourBrand.com.”
• AdShare partners immediately have classifieds content with more than 300,000 listings already in LiveDeal’s classified inventory, making the co-branded site listings rich on day one.

• LiveDeal maintains the site for free; partners leverage the multi-million dollar investment LiveDeal has made in developing its robust classifieds platform with the expertise of a team whose past achievements include building eBay, FordDirect.com and other successful online businesses.
• The partner promotes its classifieds web site through its online and offline offerings and earns revenue on listing upgrades and lead generation programs. Media companies can instantly start cross-selling online advertising, up-selling traditional print advertisers to online listings, and enjoy new revenue streams through online pay-per-lead programs in the highly lucrative automotive, real estate and employment verticals.
• LiveDeal increases its partners’ classifieds revenue by cross selling print advertising opportunities online. Partners can take advantage of LiveDeal’s search engine marketing expertise and enjoy customer referrals from LiveDeal partnerships with Google, Yahoo, MSN, and thousands of online affiliates.

For more information on LiveDeal AdShare, please contact or call (408) 855-9988 x124.