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FOR IMMEDIATE RELEASE
YP CORP. ACQUIRES PHILLIPINES-BASED TELEMARKETING AGENCY
Long-Standing YP Corp. Vendor Acquired to Cost-Effectively Drive Subscriber Acquisitions for YP.com and LiveDeal.com
MESA, Ariz.--(BUSINESS WIRE)--YP Corp. (OTCBB:YPNT - News), a leading provider of nationwide Internet Yellow Pages and online classifieds with more than 16 million business listings, today announced it has acquired substantially all of the assets of OnCall Subscriber Management Inc., which OnCall purchased recently under option from 24/7 Contact Solutions, Inc., each of Manila, Philippines. YP Corp. completed the acquisition through 24/7 Marketing, LLC, a wholly owned subsidiary that will establish a branch office in the Philippines to operate the business.
The acquisition will add 170 Philippines-based employees to YP Corp.'s growing workforce and enable the company to cost effectively ramp up its outbound sales programs for YP.com and LiveDeal.com, saving YP Corp. in excess of $1.5 million per year.
Certain of the current OnCall management team will continue in their leadership roles with the company from the Manila office.
The acquisition follows YP Corp.'s recent acquisition of LiveDeal, Inc. in June. Both acquisitions are part of YP Corp.'s strategy to acquire best-of-breed technologies and business processes for the YP Corp. family in an effort to maintain the company's leadership position as the premier marketing solution for small to medium businesses.
"We are pleased with this acquisition because it supports our mission to rapidly grow our company and provide cost effective marketing solutions for our subscribers," said Dan Coury, CEO of YP Corp. "To be competitive and achieve the scale we intend to deliver, we need to own our own technology and sales centers. By owning and operating the engine that generates sales and acquires subscribers, we not only control costs but also control our destiny as a major marketing service provider."
"YP Corp. has been a long-standing 24/7 Contact Solutions, Inc. customer, so we have first-hand knowledge that it is a perfect fit for our company," said John Raven, COO of YP Corp. "We continue to carefully balance our buy vs. make business processes and made the strategic decision to bring telemarketing in-house to deliver consistent execution at the most affordable price." |