|
FOR IMMEDIATE RELEASE
ONLINE CLASSIFIEDS LEADER LIVEDEAL.com DEEPENS MANAGEMENT STRENGTH BY
WELCOMING STEVE CHAFFIN AS VICE PRESIDENT, MARKETING
Chaffin Brings Proven Expertise in Building Consumer Brands, Cultivating Partnerships and Growing Revenues as LiveDeal Continues its Domestic and International Expansion
SANTA CLARA, Calif., June 6, 2006 – LiveDeal.com (www.livedeal.com), one of the nation’s leading free local online classifieds sites, today announced Steve Chaffin has joined the company as vice president, marketing. Chaffin, a consumer marketing and branding veteran who has led marketing efforts at companies such as American Online, The Clorox Company and Bluelight.com, will be responsible for driving the full range of LiveDeal’s brand initiatives, as well as the site’s domestic and international online and offline marketing programs. Chaffin brings to LiveDeal years of proven expertise in building brands in the minds of consumers, driving site traffic, cultivating partnerships and growing revenues.
Chaffin joins LiveDeal at a key time in the company’s history, as the site expands to more than $5 billion worth of goods listed for sale, more than 1.2 million unique monthly visitors and key categories growing in excess of 100 percent month-over-month. LiveDeal currently operates in the U.S. and Canada, with plans to aggressively continue its international expansion in 2006 and beyond.
“Steve’s expertise in shaping consumer brands and helping fast-growing Internet companies successfully capture market share and build a loyal following will be a wonderful addition to our management team,” said Rajesh Navar, founder and CEO of LiveDeal. “LiveDeal has enormous market opportunities both in this country and internationally. I’m delighted to welcome him to our team and look forward to his creative contributions in helping LiveDeal solidify its position as a leading online classifieds site.”
"LiveDeal’s growth potential is almost limitless and I really believe we’ve only scratched the tip of the iceberg for how the site can continue to expand,” commented Chaffin. “I’m excited to work with Rajesh and his team to cultivate LiveDeal’s mindshare among consumers, build new partnerships, support our existing categories and help develop new ones, and further brand LiveDeal as the online classifieds destination of choice."
Before joining LiveDeal, Chaffin was vice president of marketing for Qmobile Inc., a leading mobile content distribution company with more than 400,000 ringtone and dating subscribers funded by Draper Fisher Jurvetson and their affiliate, Draper Atlantic. Earlier, Chaffin was with America Online (AOL), where his roles included serving as executive director, marketing, for AOL Mobile. There, he led marketing for the many components of AOL’s mobile division including the AOLMobile.com website, AIM Mobile, AOL.com WAP Site, and others. Chaffin also served as executive director, marketing, for AOL’s retail partner marketing program, where he led member acquisition across channels for Mass and Specialty retail partners such as Wal-Mart and their private label ISP, Wal-Mart Connect; Target; SAM’s Club; Burger King; Blockbuster and USPS. Earlier in his career, Chaffin was principal of SRC Consultants, where his clients included IDEO and Premier Retail Network, a division of Thomson Media. He also served in a variety of roles at companies including Bluelight.com, the former subsidiary of Kmart; Nature’s Cure; The Clorox Company and Sun Ray Corp.
Chaffin earned an MBA from the Massachusetts Institute of Technology’s Sloan School of Management and a Bachelor of Arts degree from the University of Rochester.
|
|
LiveDeal is one of the leaders in the free local online classifieds market with more than $5 billion worth of goods listed for sale, in every city and zip code across the U.S. Buyers and sellers come together through the vast LiveDeal.com marketplace, which is ideal for trading items you want to see before you buy, such as pets, automobiles, furniture, appliances, real estate and more. LiveDeal also partners with online and offline media to quickly and cost effectively power their classifieds via its dynamic LiveDeal classifieds platform. LiveDeal was founded in 2003 by Rajesh Navar, an original member of eBay’s engineering team, with executives from other pioneering Internet companies. As part of its global expansion, LiveDeal recently launched LiveDeal Canada (livedeal.ca) in partnership with Torstar Corporation. For more information about LiveDeal, see www.livedeal.com
###
Media Contacts:
Kathy Wilson
408-855-9988

|