FOR IMMEDIATE RELEASE

LIVEDEAL™ UNVEILS NEXT GENERATION CLASSIFIEDS; LOCALIZED ONLINE MARKETPLACE EMPOWERS BUYERS & SELLERS WITHOUT FEES

Triple Free Policy Bucks Expensive Paid Classified Advertising System and Overpriced Online e-Commerce Alternatives

PALO ALTO, Calif., November 17, 2004 – In the latest example of the Internet market’s intensified movement toward increased localization, LiveDeal™ (www.livedeal.com), the leading e-marketplace for buying and selling goods locally, today unveiled its Triple Free pricing policy. The new policy enables consumers to post classified listings and build e-commerce stores on LiveDeal at no cost, as well as an additional option of keeping it "Free for Life". LiveDeal’s Triple Free model simplifies the process of buying and selling in local markets and directly counters the practices of traditional pay-for-space newspaper classifieds and listing fee-based e-commerce, creating a local marketplace that is open and accessible to everyone.

With more than half a million users today, LiveDeal was created with the vision of providing the most cost-effective, easy-to-use and efficient marketplace for local buying and selling. By combining the benefits of classifieds, Yellow Pages and e-commerce, LiveDeal fills the market void for a professional online platform that enables consumers to effortlessly interact and transact at the local level, while still being able to post and search items nationally and globally. LiveDeal is powered by patent-pending technology that lets consumers sort and view items according to a particular city, state or zip code. LiveDeal is especially ideal for consumers buying and selling bulky or big-ticket items such as furniture, cars and appliances because it eliminates prohibitive shipping costs, reduces fraud and makes "trying before you buy" a reality.

"E-commerce represents about 2 percent of US retail sales; the vast majority of buying and selling is happening offline in the local market," said Greg Sterling, an analyst for The Kelsey Group. "And with the Internet exercising an increasing influence over offline purchasing decisions, the local opportunity has huge potential".

LiveDeal was founded by Rajesh Navar, a member of eBay’s original engineering team and a pioneer in the Internet search and e-commerce space. According to Navar, LiveDeal’s strategy is to bring the best of ecommerce to the local level. "While eBay has done well to connect members nationally and internationally, it doesn’t provide an advantage for the local seller or buyer," commented Navar. "Studies have shown that one out of four searches a consumer makes online is related to finding and buying items locally, but traditional e-commerce players continue to force consumers to play by their rules, imposing shipping costs and inhibiting buyers and sellers from meeting face to face. The goal of our service and Triple Free offer is to make LiveDeal the most content-rich and robust service for buying items locally on the Web or anywhere."